Designing worlds where beauty meets consciousness.

Visual strategy and storytelling
for purpose-led brands and conscious leaders.
Rooted in clarity, beauty, and soulful intelligence.

VISUAL SYSTEMS · STORYTELLING · STRATEGY
RHYTHM · EMBODIMENT · INNER DESIGN

About

I’m Valeria Catán — a designer, strategist, and creative guide devoted to the art of living and leading with beauty, intelligence, and soul.

For more than a decade, I’ve helped founders, artists, and organizations bring their visions into form through visual identity, storytelling, and intentional strategy. My approach blends the discipline of design with the intuition of devotion — clear, grounded, and alive with meaning.

As my path deepened into holistic wellness and feminine embodiment, my work began to transform — becoming not only about what we create, but how we create. Today, I see design as a spiritual architecture: the meeting point of strategy, beauty, and consciousness.

Design as external architecture; embodiment as the inner design of a conscious life.

Pillars of My Work

Beauty — as a language that transcends words

Connection — authentic relationships as the foundation for impact

Purpose — the compass that guides every creation

Presence — the courage to be fully seen

Embodiment — design as devotion, life as art.

What My Clients & Collaborators Say

  • “Valeria has a natural gift for seeing and nurturing opportunities. Her guidance helped me grow into a better artist and a better person.”

    Pablo Sáinz Villegas

    musician. speaker. visionaire.

  • “Valeria instinctively recognizes each artist’s unique gifts and helps them share their message with the world. She blends elegance, vision, wisdom, empathy, and warmth.”

    Edna Landau
    legendary manager. arts consultant. mentor.

  • “Simply the best. If you want to take your career to the next level, Valeria’s expertise and dedication will get you there.”

    René Izquierdo

    musician. mentor. philanthropist.

Let’s create something with depth.

For collaborations, speaking, or mentorship inquiries

Based in New York | Mexico City · Working with clients worldwide.

Let's chat