Design, Strategy & Purpose for Visionaries and Creatives
I help creatives, leaders, and changemakers express their vision with clarity, beauty, and soul — so their work resonates deeply and makes the impact it’s meant to.
Hi, I’m Valeria Catán.
I’m a designer, brand strategist, and purpose coach.
I work with people who are here to create something meaningful, guiding them to express their essence through visual identity, storytelling, and aligned strategy. My work is not about following trends — it’s about uncovering the truth of your vision and translating it into a presence that feels unmistakably yours.
Through design, I craft the visual language of your work.
Through coaching, I help you connect to your voice, your purpose, and the courage to share it.
Pillars of My Work
Connection — authentic relationships as the foundation for impact
Beauty — as a language that transcends words
Purpose — the compass guiding every choice
Presence — expressing your truth with confidence and ease
A glimpse into my journey
Born in Mexico City and raised across continents, I grew up in a home where music, art, and global conversation were everyday life. For more than a decade, I’ve worked alongside artists, entrepreneurs, and cultural leaders to bring their visions into the world — from concert stages and publishing houses to philanthropic initiatives and global gatherings.
In my role as Head of Design at Summit Impact, I’ve collaborated with innovators and storytellers from around the world, shaping narratives and building connections that inspire change.
What My Clients & Collaborators Say
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“Valeria has a natural gift for seeing and nurturing opportunities. Her guidance helped me grow into a better artist and a better person.”
musician. speaker. visionaire.
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“Valeria instinctively recognizes each artist’s unique gifts and helps them share their message with the world. She blends elegance, vision, wisdom, empathy, and warmth.”
Edna Landau
legendary manager. arts consultant. mentor. -
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“Simply the best. If you want to take your career to the next level, Valeria’s expertise and dedication will get you there.”
musician. mentor. philanthropist.
INVITATION
Whether you’re refining your brand, preparing to launch a new project, or seeking clarity in your next chapter, I’d love to explore what’s possible together.
As one of my favorite poems by Mary Oliver, I’d love to hear from you:
What is it you plan to do with your one wild and precious life?