CONSCIOUS DESIGN ATELIER

Brand Worlds for Conscious Leaders & Cultural Visionaries

for those bringing depth, beauty, and earth-aligned wisdom to the forefront of culture and change.

PRESENCE IN PROCESS.
SOUL IN EXECUTION.

Inner & Outer Ecosystems

Every brand is an ecosystem — shaped by its roots, its values, and the people who bring it to life. My work is to bring coherence to that ecosystem: visually, energetically, and structurally.

Design becomes more meaningful when it reflects an inner world that is just as intentional. This is why my practice weaves storytelling, visual systems, embodiment, and the quiet intelligence of nature.

I create spaces — inner and outer — where ideas can breathe, grow, and become deeply felt. Where presence guides the process, clarity anchors the narrative, and beauty becomes a form of service.

Services

— all services are by referral or application —

Brand Strategy & Narrative Blueprint

The foundation of clarity.

A guided process to define your brand’s essence, positioning, and story.
We map your voice, values, narrative architecture, and creative direction so your brand feels coherent and aligned.

Outcome: a clear, elevated blueprint that anchors all future design.

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Brand Identity & Visual Ecosystems

A visual language with soul.

Logo, typography, color, and imagery shaped into a refined identity system.
I design visual worlds that feel timeless, intentional, and deeply aligned with who you are.

Outcome: a cohesive brand presence that holds your essence.

Design Assets & Digital Collateral

Beautiful design for your everyday expressions.

Thoughtfully crafted pieces such as pitch decks, guides, two-pagers, newsletters, and Notion pages — the assets that bring your brand to life with intelligence and elegance.

Outcome: elevated communication that supports your work.

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Website Creative Direction

A digital home with intention.

I design the story flow, visual universe, and user experience of your website.
Development is completed with a trusted collaborator to ensure a seamless result.

Outcome: an intuitive, aesthetically refined website concept.

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PRIVATE MENTORING

Inner Design for Women.

A gentle, personalized space for women seeking deeper alignment, rhythm, embodiment, and conscious living.

Guidance for inner clarity, feminine presence, and soulful transformation.

Limited availability. Explore Mentoring

What My Clients & Collaborators Say

  • “Valeria has a natural gift for seeing and nurturing opportunities. Her guidance helped me grow into a better artist and a better person.”

    Pablo Sáinz Villegas

    musician. speaker. visionaire.

  • “Valeria instinctively recognizes each artist’s unique gifts and helps them share their message with the world. She blends elegance, vision, wisdom, empathy, and warmth.”

    Edna Landau
    legendary manager. arts consultant. mentor.

  • “Simply the best. If you want to take your career to the next level, Valeria’s expertise and dedication will get you there.”

    René Izquierdo

    musician. mentor. philanthropist.

Valeria Catán

CREATIVE DIRECTOR & INNER DESIGN GUIDE

I feel most alive where beauty, intelligence, and depth meet — in the spaces where ideas become form, where intention shapes experience, and where design becomes a quiet expression of devotion.

For over a decade, I’ve collaborated with visionary founders, cultural institutions, and impact-driven organizations to craft brand worlds rooted in clarity, presence, and refined storytelling. My work is informed by a life immersed in art, movement, ancient wisdom, and conscious living — weaving strategy with sensitivity, structure with soul.

I approach design the way I approach life: as an inner and outer ecosystem shaped by rhythm, embodiment, and a reverence for what is real.

Yoguini and student of ancient wisdom.
Globetrotter, art lover, and beauty chaser.
City dweller with a barefoot heart.
Home cook, ritual-maker, and lover of candlelight.
A gatherer of ideas, people, and meaningful conversations.

MANIFESTOR · SAGITTARIUS · HIGHLY SENSITIVE

KAPHA-VATA CONSTITUTION

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RAISED ACCROSS CONTINENTS

ROOTED IN MEXICO CITY & NEW YORK

Let’s create something with depth.

For collaborations, speaking, or mentorship inquiries

Based in New York | Mexico City · Working with clients worldwide.

Let's chat